Hyundai x KADEA Berlin
Social Ad Campaign
Concept & Production Process
I was responsible for creative concept development, cinematography, and post-production, as well as coordinating the on-site shoot in Berlin.
The campaign focused on merging classic automotive aesthetics with a modern, youthful tone, creating visuals that reflected both the Hyundai brand identity and the local dealership’s personality.
Targeting & Audience Customization
To ensure maximum relevance, we produced individual ad variations for different target audiences, each featuring custom voiceovers recorded with actual KADEA team members.
This approach allowed the collaborating agency to perform A/B testing, evaluating which messages, visuals, and tonesperformed best across Instagram and Facebook.
Promoting Electric Mobility Through Visual Storytelling
For the Berlin-based dealership KADEA, I co-developed and produced a multi-format social media ad campaign to promote Hyundai’s electric city car, the Hyundai INSTER.
The campaign aimed to increase awareness for test drives and business leasing offers, highlighting the model’s compact versatility, long electric range, and SUV-inspired design — making it the perfect fit for urban mobility and everyday driving.
Creative Direction & Visual Identity
The visual direction balanced professional automotive imagery with a young, urban aesthetic — integrating dynamic movement, natural light, and authentic interactions to keep the campaign approachable and real.
By blending brand storytelling with performance-driven design, the ads conveyed both innovation and accessibility, reinforcing Hyundai’s positioning in the electric mobility segment.
Outcome & Impact
The result was a series of authentic, high-quality social ads designed to increase user engagement, generate qualified leads, and drive traffic to the KADEA dealership landing page.
The project demonstrated how localized creative direction and tailored ad formats can enhance automotive marketing performance and strengthen brand trust in the digital space.