RugStar

by Jürgen Dahlmanns

Developing a Cultural and Artistic Storytelling Format

For the Berlin-based design brand RugStar, I developed and produced the ongoing social media format “Rug of the Week” – a storytelling series introducing individual carpets and their cultural, artistic, and handcrafted backgrounds.
The goal was to strengthen RugStar’s brand identity and customer trust by highlighting the craftsmanship, tradition, and personality behind each design rather than focusing purely on sales.

Visual Language & Social Media Content Strategy

Each video combines aesthetic visuals and subtle editing to create an immersive viewing experience – calm yet dynamic enough to engage modern social media audiences.
Over the course of a year, I produced more than 70 Reels, building a consistent and recognizable content language that reflects RugStar’s artistic DNA.