YouNotUS
I work closely with YouNotUs as a videographer, photographer, and creative partner, supporting their visual presence across social media, live events, and digital campaigns. My work ranges from high-energy festival photography and cinematic aftermovies to short-form social content, behind-the-scenes visuals, and performance clips designed for maximum reach and engagement.
By combining a strong understanding of electronic music culture with platform-specific storytelling, I help translate the YouNotUs sound and live energy into authentic, high-impact visual content.
YouNotUs X Cascada
„Beautiful Odyssey“
For the release of Beautiful Odyssey, I developed and executed a complete content strategy to build long-term awareness and engagement around the song.
All 55 content pieces were shot within just two production days, allowing us to roll out fresh and consistent content across platforms for more than two months.
Creative Direction & Content Strategy for Music Campaigns
Visual Aesthetic & Social-First Storytelling
Visual Aesthetic & Social-First Storytelling
YouNotUs X Ben Cristovao
“On My Way”
YouNotUs x Barbz x CheatCodes
“Cinema”
Cinematic Music Video Production & Social Media Campaign Strategy
I was responsible for the full creative process - from concept development and content planning to posting strategy, captions, and text hooks. The campaign included cinematic performance visuals, “Behind the Song” clips for Spotify, and short-form Reels and TikToks designed to go viral.
The creative direction followed a 2000s-inspired aesthetic, reflecting the nostalgic energy of the track while maintaining a modern, social-first look.
Through the strategic rollout, we achieved over 50 million views across both artist accounts, and the campaign’s success helped Beautiful Odyssey become a focus track for Universal Music, significantly increasing its radio reach.
All concepts, production, and editing were planned and executed entirely by me.
For On My Way, I created around 25–30 content pieces that captured the song’s sunny, road-trip vibe and visual identity.
The videos were designed to grab attention instantly on social media - modern, cinematic, and full of the energy the track conveys.
The mix of performance and studio visuals helped build momentum ahead of the release and keep the track in focus afterwards.
For Cinema, I developed the creative concept and content strategy to promote the release across social media and visual platforms.
The entire production took place in a cinema location, where we captured both photo and video content that reflected the song’s cinematic theme.
The material was used for social media promotion, Spotify Canvas, and the official lyric video, helping the track gain strong visibility and reach the German Airplay Charts.
